THE CHALLENGE
In the early fall of 2007, EAT FOOD took on a project from Weight Watchers to develop themes and recipes for the Weight Watchers cookbook Sensibly Tasty, Deliciously Easy: 50 Anytime, Anywhere Recipes. EF was asked to develop, test, analyze, and write copy for recipes that incorporated a variety of Weight Watchers products.

THE RESULT
EAT FOOD’s recipes showcase Weight Watchers’ products and emphasize the Weight Watchers philosophy of healthy, low-calorie, delicious recipe concepts that are inexpensive and easy to prepare.

EF developed more than 30 unique recipes within four categories: “Simple Breakfasts,” “Take It With You,” “Dinner For One,” and “Casual Entertaining.” In addition, EF also provided nutrition and ingredient analysis for each recipe based on the Weight Watchers Points® system.